You are active on social media, you have a website, and you’re even blogging, sometimes — so why aren’t you seeing all of this effort reflected in your bottom line? Every small business owner can relate to feeling like they are doing all of the right things and yet not achieving their goals. So how do you bridge the gap? With a marketing plan.
Your marketing plan is the second installment in the living trilogy of documents that govern your business. Your business plan defines what you are, what you do, how you do it, and what you hope to achieve. It is important that your marketing reflects your core company values.
Your marketing strategy is the plan of action that you follow to reach your goals.
The first thing that we will do when drafting your marketing plan is analyse your current marketing systems and strategies. We will look at your website, your facebook, and your twitter. We will track your pins and find your instagram. We will sign up for your email campaigns and google your keywords. If you have digital marketing that we can’t find, we will start right there because that is a problem!
Together, we will work with you and your team to identify target markets, key platforms, and the characteristics that set your business apart.
We will complete a competitive analyses, so you can keep up with and out-market your competition.
We will help you set achievable, actionable goals and map out a long term schedule with daily, weekly, and monthly tasks. Your marketing plan will delegate each of these tasks to a specified individual.
Finally, we will make sure that you know how to track and analyse your progress on an ongoing basis.