We created a matching set of website and mailer for Kevin Scott.
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Lawn signs, banners, invitations, logos, social media graphics
We created eye-catching walk cards that didn’t look like the same old thing that every politician carries around.
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We created an in-depth view of what the campaign needed to be successful so the candidates could show potential donors exactly what they were looking for and what they were trying to achieve.
Our goal was to get 11,369 votes: our calculated win number. We wanted to present clear and concise messaging and reach voters across multiple platforms. Each candidate received over 13,000 votes.
We used the marketing rule of 7 to estimate about 63,000 touches were needed to reach our voters and our goals. We achieved this through our use of microtargeted campaigns and canvassing.
See how using a professional marketing package can help legitimize your campaign and win you more votes.
We created social media campaigns that not only looked great, but were coordinated between the candidates so they were posting complimentary pieces instead of copies of the same thing to the same audience.
We created a canvassing strategy that encouraged local democrats to get involved with the campaign, grew the email lists, and ultimately the club attendance.
We started out our canvassing efforts by trying to get the help we would need to run our campaign successfully.
Then we encouraged people who wouldn’t be able to make it to the polls to vote by mail.
We spent a significant amount of effort reaching out to our persuadable voters list to gain the most traction.
Lastly, we encouraged everyone to get out there and make sure their voices were heard.
We grew our email list substantially.
We got contact info for people who wanted to hear from us.
Middletown’s Democratic club has never been more popular.
We wrote and produced videos to help this team get their message to a wider audience.
Don’t let the name fool you, a microtargeted campaign is no small undertaking. They consist of many moving parts working together to get out a single message or reach a particular goal.
Of course we’re proud of what we accomplished in Middletown, but what did the candidates think? This is what they have to say:
Ashley & Anna have served as marketing consultants for my local political campaigns. A&A have a deep understanding of the challenges facing a woman running for office and have proven to be invaluable to my campaigns. A&A have provided excellent advice and counsel as they worked in tandem with my team to understand our mission and needs. They were able to alert us to ways in which we could market our vision to like minded residents, as well as persuade other voters that our message is authentic and fresh. I am constantly impressed with their ability to listen to me as a client and turn that into graphics that tell my story.
I have had the good fortune to work with Ashley & Anna on multiple projects over the last few years. They have a unique ability to take your content or message and deliver it to your audience in a way that resonates and takes full advantage of the myriad social media and digital platforms.
Although I’ve known and admired both Ashley and Anna for years, this was my first opportunity to work with them professionally. Their ability to seamlessly integrate creativity with goal-orientated messaging is unmatched. I honestly believe the marketing material they produced for my campaign was nothing short of art. Their expertise in transforming visions and ideals into concrete work exceeded all my expectations. When you’re campaigning, it takes a particular kind of trust to allow someone to market who you are and what you want to accomplish. The best decision I made in my campaign was trusting in Ashley and Anna. The are the perfect blend of classic elegance and modern edge.
